What is an OBP? What is an MAH?
Written by Tracy Slosse
Updated over a week ago

The concept of On-boarding Partner (OBP) has been defined in order to facilitate the On-boarding process for corporations to the EMVO. The OBP company represents the companies holding marketing authorization among its corporation. The Marketing Authorisation Holders (MAHs) the OBP represents and will upload data for in the EU Hub have to be the OBP’s affiliates. A corporation can decide which legal entity will act as its OBP.

  • The OBP is the contracting partner of EMVO and concludes the Participation Agreement.

  • The OBP is legally authorized to sign on behalf of a MAH / a group of MAHs.

  • The OBP has to be affiliated to a MAH / a group of MAHs. “Affiliate means, in relation to a Party, any other entity Controlling, Controlled or under common Control with the Party. "Control" and its derivatives mean either the holding, directly or indirectly, of 50 % or more than 50% ownership interest or the statutory or de facto authority to exercise a decisive influence on the appointment of the majority of directors or managers or the orientation of policy provided it is, at EMVO’s own absolute discretion, sufficiently proven”.

  • OBP Affiliate(s) agree(s) in writing to be bound, jointly and severally with the OBP, by and to observe all terms, limitations and conditions applying to the OBP as set forth in the Participation Agreement.

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