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Who should be the OBP in a "co-marketing" scenario?
Who should be the OBP in a "co-marketing" scenario?
Written by Tracy Slosse
Updated over a week ago

There is the situation of “co-marketing”, where two companies (A and B) sell what is the same product but under two brands:

  • Company A produces as CMO for B but also sells themselves

  • Company B has no own production

In conclusion, A would be the obvious OBP, also because only they have the repository system.

However, as A and B are completely separate legal entities, not parts of the same group (though they have a commercial agreement in place), Company A cannnot upload on behalf of Company B, because they are not affiliated to each other.

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